HEAR WHAT YOU WANT TO HEAR: The Music Behind The Commercials

“THE MAN”    ALOE BLACC

beats by dreYou may not know L.A. rapper, Aloe Blacc, yet!   But his new song, “The Man” is being featured on the Beats By Dre commercial starring NBA superstar, Kevin Garnett.   In the video, Kevin is hearing from all of the ESPN talking heads and angry fans about Garnett’s decision to leave the Boston Celtics for the Brooklyn Nets.   As Kevin puts on the new wireless headphones, he gets lost in his music and “hears what he wants to hear”.  The song has a familiar Elton John sample and a great positive message often missing in today’s rap music.  Aloe Blacc is also the writer of “Wake Me Up”, the #1 hit by Aviici this fall.

“EXTENDED DIRECTOR’S CUT (Beats By Dre)”

“BORN READY” GRAMATIK

braun dreamsNew artists are gaining unbelievable exposure by linking their music to the latest commercials. A Brooklyn DJ originally from Slovenia has been putting out electronic dance music mixtapes for the past couple of years. His latest Dubstep song, Born Ready, has been the soundtrack for Braun’s new commercial. Nothing should stand between a man and his dream, even if your dream is a new electric razor!

“BRAUN COMMERCIAL”

“BORN READY” GRAMATIK